The first way that you can attract the best talent is to present opportunities for advancement. A position that is a dead end, that has no real growth potential, and that is not going to lead to further opportunity is not going to attract a high quality of IT employee. It might prove as a starting point for talent, but in most cases, talent is going to start with your company then move on when they have the necessary experience to get a better paying job or one with more opportunity.
Make sure that the job you are posting has potential for advancement, a chance to further your horizons, and a chance to learn new skills that can further their potential. If you are creating new positions, offer chances to learn new skills, offer workshops, offer classes, offer educational opportunities and offer promotions that will entice the most talented, the most driven, and the most ready to grow.
Another way that you can attract the best talent is to offer technology that other companies simply do not have. Those that are part of the IT field love technology and adding new technology that is not offered at other businesses is going to attract those that want a chance to learn and a chance to grow. These new technologies are going to offer a chance to really see what the world has to offer and to experience new things.
Still another way to attract the best IT talent is to take the time to get to know the position and to get to know potential hires. If someone applies to your company, take the time to really read their application, look at their resume, and see what they have to offer. People are a driving factor to any company and having a strong relationship with those that work for you is going to help show new hires that you care. Your work place should be inviting, warm, and should place a high value on the human factor. You should make sure that your employees feel valued and that they feel like they are important.
Your employees are an important part of your company and you should take the time to attract the perfect IT talent.